Top Story

e4m_logo.png

Home >> Marketing >> Article

AirTel claims disputed by Mumbai cell operators

27-July-2002
Font Size   16
AirTel claims disputed by Mumbai cell operators

Stung by Airtel’s entry, Mumbai cellular operators are disputing claims made by the fourth operator that it has a superior network compared to others in the city.

The bone of contention is an advertisement released by Airtel in leading newspapers which said, “Over 300 cell sites across the city and a new 1800 Mhz frequency assure you instant connectivity and superior voice clarity.”

According to industry source, the operators do not agree with Airtel’s widely publicised advetorial claiming that the 1800-mhz frequency bandwidth is superior. In fact, they had no choice on the allocation of spectrum in that bandwidth. Technologically there is no difference between 900 Mhz and 1800Mhz. On the contrary the cost of setting up a network on a 1800mhz is much more than setting up a network in the 900 MHZ.

Sources in Hutchison point out that for every cell site on the 900 Mhz-bandwidth, an operator on the 1800 Mhz-bandwidth would require 1.5 cell sites. Therefore in Mumbai, Airtel would require to set up 600 cell sites (they have 300 cell sites now) to give the same area of coverage that existing operators are present in.

According to Bharti sources, the competition has misread the communication. What it intended to say was that since its network is new and because they do not have subscribers, their network will give customers better services as compared to the clogged networks of the existing operators. There is no attempt to say that 1800 Mhz is better than the 900Mhz.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign