Top Story

e4m_logo.png

Home >> Marketing >> Article

Airtel appoints Raj Pudipeddi as CMO & Director - Consumer Business

19-January-2017
Font Size   16
Share
Airtel appoints Raj Pudipeddi as CMO & Director - Consumer Business

Bharti Airtel (“Airtel”), one of India’s largest telecommunications services providers, today announced the appointment of Raj Pudipeddi as Director – Consumer Business and Chief Marketing Officer for its India operations w.e.f. February 6, 2017. Pudipeddi will be part of the Airtel Management Board and report to Gopal Vittal, MD & CEO (India), Bharti Airtel. 
 
In his new role, Pudipeddi will be responsible for driving market share, strengthening the Airtel brand and driving customer centric innovations within the teams.
 
Commenting on the appointment, Vittal said, “In line with our philosophy to bring on board the best of talent from across the globe, I am delighted at the appointment of Raj to lead our Consumer Business. At Airtel, we are obsessed with our customers and I am confident that Raj’s wealth of experience will add fresh perspective to our initiatives to constantly innovate and delight customers. I wish him the very best for his new role and look forward to working him.” 
 
Pudipeddi has over 22 years of work experience with Procter & Gamble across various functions and geographies. In his last role as Vice-President - Oral Care (North America), he led a large team across functions and sites, including manufacturing plants with P&L responsibility for a multi-billion business.
 
Prior to this, he was the General Manager for Latin America and managed multiple categories across countries while dealing with challenges of competition, currencies and other turbulent factors. Earlier, as Country Manager in Philippines, he led the turnaround of operations through a successful deployment of a new go-to-market strategy.
 
Between 2000 and 2010, Pudipeddi worked in the USA on various category roles including Paper and Family Care. He also had a two year assignment as Associate Director in Procter & Gamble’s global Wal-Mart team, with responsibility for managing the relationship with their biggest customer with sales of over $7 bn.
 
Pudipeddi is an Engineering graduate from Andhra University and completed his MBA from Indian Institute of Management – Lucknow.

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions