Airbnb announced the launch of a social media contest to celebrate the upcoming smash release of ‘Ae Dil Hai Mushkil’ a Bollywood feature starring Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan.
The ‘Ae Dil Lets Airbnb’ contest gives participants a chance to live the ‘Ae Dil’ lifestyle by revisiting the characters’ on-screen journeys in London or Paris, including local recommendations from the stars such as Ranbir Kapoor’s favourite restaurant and Karan Johar's preferred cafes and insider shopping spots.
This curated access to two of the world’s most dynamic cities mirrors the central ethos of Airbnb, offering unique, local insight that lets you “Live like a local.”
Commenting on this unique contest, Karan Johar, Dharma Productions & Director, Ae Dil Hai Mushkil said, “London’s grandeur and the romance of Paris have always enticed Bollywood buffs from every generation. The AeDilLetsAirbnb contest is a great way for travelers and Bollywood aficionados to relive the romance of film. I am thrilled to see Airbnb recreate the Ae Dil Hai Mushkil experience for fans by giving them a chance to win a transformative journey in two of the world’s most iconic cities.”
To participate, all one has to do is create a dream ‘Wishlist’ of five Airbnb properties in London or Paris on the Airbnb platform (either website or app). Participants can make as many Wishlists as desired and title them under a cinematic name to increase their chances of winning. Two lucky winners will be selected based on the most creative name for their Wishlist and will get the chance to travel to either London or Paris with a guest.
The contest opened on October 20, 2016 and closes on October 30, 2016.
Each of the two winners will receive (one winner for London and one winner for Paris) a 3 nights/4 days stay for the winner and one friend.