Top Story

e4m_logo.png

Home >> Marketing >> Article

Airbnb announces strategic partnership with The Times of India Group

19-April-2016
Font Size   16
Share
Airbnb announces strategic partnership with The Times of India Group

Airbnb has announced its strategic partnership with The Times of India Group. The partnership comes as part of Airbnb’s plans to focus on developing the Indian travel market. As a part of the partnership, The Times Group will drive awareness of Airbnb accommodations, and help Airbnb create a truly localized presence for India, leveraging The Times Group’s vast network of media and operational resources.

 This is a key partnership for Times Global Partners, an initiative from The Times Group that supports the launch and expansion of emerging global digital companies in India. Previously, Times Global Partners has partnered with Huffington Post, Coursera, as well as other digital companies.

 Satyan Gajwani, Managing Director, Times Internet said, “We are excited to partner with Airbnb to transform the way Indians travel. As a personal user, I’ve found that Airbnb has brought a new dimension of convenience, value, and uniqueness to travel. We look forward to working closely with Airbnb to evangelize community driven hospitality.”

 Commenting on the partnership, Nathan Blecharczyk, Chief Technology Officer & CoFounder, Airbnb said, “We are excited about the opportunity that India presents, and to have one of the most respected partners in The Times Group. We are working on adapting ourproduct for the Indian market so that Indian travelers can live like a local anywhere in the world.”

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

Krishnamurthy resigns from the post of editor at Outlook Money, a personal finance magazine

For Week 40 (October 1-7, 2017) of RAM Ratings, Fever took the top spot in Mumbai and Delhi while Radio City and Radio Mirchi took over Bangalore and Kolkata respectively