Top Story


Home >> Marketing >> Article

Air Deccan in pact with Coffee Day

Font Size   16
Air Deccan in pact with Coffee Day

Air Deccan, India’s first no-frills airline and Cafe Coffee Day, part of the Rs 300 crore Amalgamated Coffee Bean Company Limited group on Wednesday entered into a co-branding arrangement through which they will promote each other’s brands.

Under this tie-up Cafe Coffee Day will be the single point vendor to supply a range of food and beverages to the passengers on Air Deccan flights.

Air Deccan passengers will receive discounts on purchase of merchandise like coffee powder and gift packs at all Cafe Coffee Day outlets in airports against their boarding pass.

Announcing the tie-up, Air Deccan managing director G R Gopinath said, “It will be a Udupi hotel in the sky. We will provide our passengers with a high quality food and beverages at a low cost.” The beverages and snacks are attractively priced from Rs 10 to Rs 50.

The promotion will commence in Bangalore on Thursday and Chennai from December 30 and subsequently in 46 cities. To begin with, four flights will be provided with the new service.

Naresh Malhotra, director, Cafe Coffee Day said the company is aiming at an initial revenue of Rs 2 crore per annum through the tie-up. The arrangement will be exclusively with Air Deccan. The company, which presently has outlets in 60 cities, will widen its presence to 80 cities by March 2006.

Gopinath said, Air Deccan will begin flights to new destinations like Rajahmundry, Thiruvananthapuram, Rajkot, Kandla, Aurangabad, Kozhikode and Tuticorin shortly. Air Deccan through its joint venture in Sri Lanka - Deccan Lanka - will launch an international low-cost airline over the next six months.

To begin with, the airline will put into service three Airbus flights between Colombo-Thiruvananthapuram and Colombo-Trichi, he said adding that the joint venture company has already received licence from the Lankan government.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign