Top Story

e4m_logo.png

Home >> Marketing >> Article

Air Deccan in pact with Coffee Day

15-December-2005
Font Size   16
Share
Air Deccan in pact with Coffee Day

Air Deccan, India’s first no-frills airline and Cafe Coffee Day, part of the Rs 300 crore Amalgamated Coffee Bean Company Limited group on Wednesday entered into a co-branding arrangement through which they will promote each other’s brands.

Under this tie-up Cafe Coffee Day will be the single point vendor to supply a range of food and beverages to the passengers on Air Deccan flights.

Air Deccan passengers will receive discounts on purchase of merchandise like coffee powder and gift packs at all Cafe Coffee Day outlets in airports against their boarding pass.

Announcing the tie-up, Air Deccan managing director G R Gopinath said, “It will be a Udupi hotel in the sky. We will provide our passengers with a high quality food and beverages at a low cost.” The beverages and snacks are attractively priced from Rs 10 to Rs 50.

The promotion will commence in Bangalore on Thursday and Chennai from December 30 and subsequently in 46 cities. To begin with, four flights will be provided with the new service.

Naresh Malhotra, director, Cafe Coffee Day said the company is aiming at an initial revenue of Rs 2 crore per annum through the tie-up. The arrangement will be exclusively with Air Deccan. The company, which presently has outlets in 60 cities, will widen its presence to 80 cities by March 2006.

Gopinath said, Air Deccan will begin flights to new destinations like Rajahmundry, Thiruvananthapuram, Rajkot, Kandla, Aurangabad, Kozhikode and Tuticorin shortly. Air Deccan through its joint venture in Sri Lanka - Deccan Lanka - will launch an international low-cost airline over the next six months.

To begin with, the airline will put into service three Airbus flights between Colombo-Thiruvananthapuram and Colombo-Trichi, he said adding that the joint venture company has already received licence from the Lankan government.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education