On Monday, e-wallet company MobiKwik launched a new feature called MobiKwik ‘Lite’ for consumers who don’t have access to proper internet connection. Most Indians struggle with slow or no access to the internet. With the launch of the brand’s new feature called ‘Lite’, it aims to bridge this gap and make the process of receiving payments work seamlessly.
For the convenience of the consumers and to ease the lives of the unorganised retailers and shopkeepers, MobiKwik Lite can be downloaded with just one missed call. It comes with English and Hindi user interface and the entire feature is under 1 mb size.
Throughout the day #MobiKwikLite and #MobiKwikHaiNa kept on trending on Twitter with users excited about the new feature.
Last week, Paytm announced a new app feature named PoS which would have allowed them to accept debit and credit cards; however, the online wallet company immediately withdrew it after citing security reasons. This latest feature was supposed to eliminate the need for a physical point-of-sale terminal or a card swipe machine. Reportedly, the App, allowed a shopkeeper’s smartphone to act as a point-of-sale machine by accepting debit and credit cards from customers, also it was aimed at people who possessed cards, but not necessarily a smartphone.
According to a statement on the official blog, the company said, it had undertaken “several discussions with stakeholders” on how to make the feature more secure. “Based on some suggestions from the industry, we have decided to add additional certifications and features before making it available to merchants. The feature will be relaunched as soon as we have updated the product.”
Media reports also suggest that FreeCharge also had plans of bringing a similar app-based PoS in the market, but because of security concerns, the plan was not executed.
Post the announcement of demonetisation which took place on November 8, the digital wallets space has turned to be very competitive, with players luring customers with exciting features and offers every day. From Paytm launching full page ads featuring Prime Minister Narendra Modi and facing brickbats for it, to MobiKwik launching their campaign ‘Khatam Karo ATM Shaytm Switch to MobiKwik wallet for your daily spends’, these players have been advertising aggressively in the last few weeks. This has not only seen an increase in traffic to their site, but also there has been a tremendous jump in the user base and merchant enquiries. According to recent reports, Paytm founder has also expressed that demonetisation has turned extremely beneficial for the company as they have been adding around 6 lakh new users every day.