Top Story


Home >> Marketing >> Article

After Mumbai, Pitch CMO Summit 2014 to unfold successful brand stories in Delhi today

Font Size   16
After Mumbai, Pitch CMO Summit 2014 to unfold successful brand stories in Delhi today

As stalwarts from the marketing world take to the stage at the Pitch CMO Summit today, the discussions are bound to be riveting. Over the years, the Summit has become a platform where marketing trends unfold, and big ideas take shape.

D. Shivakumar, Chairman & CEO, Pepsico will deliver the keynote address and his session will be chaired by CVL Srinivas, CEO,GroupM,South Asia.

Nilanjan Mukherjee, Head Marketing (Personal Care), ITC,will discuss how ‘Reading Consumers Mind’ is the best policy to integrate a brand in the lives of the consumers.

Sunil Kataria, COO- Sales, Marketing & SAARC, Godrej Consumer Products, will share his experiences and success stories in the session - Building brand loyalty and reading the consumer’s mind.

Rated as the ‘Hottest young executive’ by Business Today, AnkurWarikoo has truly reinvented the brand Crazeal to Groupon. The CEO of Groupon India will share the truths about ‘Managing your Brand through out-of-the-box thinking’.

OLX has reinvented the category of classified ads online. AmarjitBatra, CEO, will reveal what made the brand what it is today. He will speak on the topic - Reinvention of the Classifieds Category.

Subhodip Pal, CMO, Micromax,will discuss how ‘Repositioning helps to take your image to the next level’.

Pointing out the difference between reinventing a brand and repositioning it,Warikooexplained, “Reinventing a brand means changing a brand’s identity. Changing of Crazeal to Groupon is reinventing. Repositioning a brand is largely to do with changing the product offering.”Highlighting the importance of CMO Summit, he said, “Such events expose the marketers to the techniques and methods being used by brands in real life situations and it really helps marketers.”

The event will also feature a panel discussion :Unconventional media - Going beyond readership and ratings. The panelists are: SalilKapoor, COO, Dish TV; Vivek Gaur, CEO,; YashishDahiya, CEO & Co-Founder, Policy Bazaar; AmitTiwari, Country Head – Media, Philips India.

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands