As stalwarts from the marketing world take to the stage at the Pitch CMO Summit today, the discussions are bound to be riveting. Over the years, the Summit has become a platform where marketing trends unfold, and big ideas take shape.
D. Shivakumar, Chairman & CEO, Pepsico will deliver the keynote address and his session will be chaired by CVL Srinivas, CEO,GroupM,South Asia.
Nilanjan Mukherjee, Head Marketing (Personal Care), ITC,will discuss how ‘Reading Consumers Mind’ is the best policy to integrate a brand in the lives of the consumers.
Sunil Kataria, COO- Sales, Marketing & SAARC, Godrej Consumer Products, will share his experiences and success stories in the session - Building brand loyalty and reading the consumer’s mind.
Rated as the ‘Hottest young executive’ by Business Today, AnkurWarikoo has truly reinvented the brand Crazeal to Groupon. The CEO of Groupon India will share the truths about ‘Managing your Brand through out-of-the-box thinking’.
OLX has reinvented the category of classified ads online. AmarjitBatra, CEO, OLX.com will reveal what made the brand what it is today. He will speak on the topic - Reinvention of the Classifieds Category.
Subhodip Pal, CMO, Micromax,will discuss how ‘Repositioning helps to take your image to the next level’.
Pointing out the difference between reinventing a brand and repositioning it,Warikooexplained, “Reinventing a brand means changing a brand’s identity. Changing of Crazeal to Groupon is reinventing. Repositioning a brand is largely to do with changing the product offering.”Highlighting the importance of CMO Summit, he said, “Such events expose the marketers to the techniques and methods being used by brands in real life situations and it really helps marketers.”
The event will also feature a panel discussion :Unconventional media - Going beyond readership and ratings. The panelists are: SalilKapoor, COO, Dish TV; Vivek Gaur, CEO, Yepme.com; YashishDahiya, CEO & Co-Founder, Policy Bazaar; AmitTiwari, Country Head – Media, Philips India.