Percept, which had earlier acquired the ground rights for the forthcoming Malaysian Tri-Series in September, has bagged the contract for BCCI’s ratings and awards, where it will conceptualise and manage the ratings in consultation with the cricketing body. Percept is also the official provider of formal wear and accessories to the Indian team. The total deal is worth nearly Rs 75 crore.
It may be noted that the venue of the Tri-Series between India, West Indies and Australia slated for September has been shifted from Singapore to Malaysia.
Percept bagged the ratings and awards contract at an overall price of $6.41 million, spread over a period of five years. These ratings are envisaged for cricketers playing first class cricket in India. Percept will announce its partners very shortly.
Commenting on the contract, Ajay Upadhyay, President, Corporate Affairs, Percept Holdings, said, “We believe that there is an opportunity in the market. This kind of a rating system will drive more enthusiasm and participation towards this game and ensure higher competitive levels and bring about excellence in the game. The intent is to have a strong public participation in the ratings.”
Percept had assisted Pantaloons in bagging the rights for formal wear and accessories in a deal that is pegged around Rs 20 crore, spread over a period of 20 years. Pantaloons will market the clothes as the official team clothing for five years and will also cover the under-19 and women’s cricket teams.
Shailendra Singh, Joint Managing Director, Percept Holdings, said, “Pantaloons has emerged as one of the biggest players in the retail business today. I am sure that the partnership with BCCI will be the start of a very long relationship. It is a company of international standing with a wide network across the country. Cricket is a religion in India and high quality fashion endorsed by the team will find popular acceptance through Pantaloons’ retail network.”
Percept D’ Mark bags ground rights for Singapore Tri-Series; size of business pegged at Rs 30 cr