Top Story


Home >> Marketing >> Article

After FIFA deal, adidas is also official partner of Beijing 2008 Olympics

Font Size   16
After FIFA deal, adidas is also official partner of Beijing 2008 Olympics

adidas will be the official sportswear partner of the Beijing 2008 Olympic Games. Under the agreement, adidas will supply sportswear for all staff, volunteers and technical officials of the Beijing 2008 Olympic Games and the Beijing 2008 Paralympic Games. adidas will also outfit the Chinese Olympic teams for the Turin 2006 Olympic Winter Games and the Beijing 2008 Olympic Games.

This announcement follows adidas announcing its partnership with FIFA just a few days ago. adidas was also an official supporter of the Athens 2004 Olympic Games.

Herbert Hainer, CEO, adidas-Salomon AG, said, "adidas is proud and honored to play a major part when the world's biggest and most exciting sports event will be held for the first time in the world's biggest country, China. In addition, we are excited to support the Chinese Olympic team in its mission to deliver outstanding Olympic performance on home soil."

Hainer said that adidas has been a part of the Olympic movement ever since its founder Adi Dassler produced his first pair of sprint spikes for an Olympic athlete back in 1928. "The Beijing 2008 Olympic Games will once again be worldwide visible proof of our dedication to athletes, products, innovation and leadership. At the same time, the Beijing 2008 Olympic Games provide us with a unique platform to build the adidas brand image and business in China and the whole of Asia," he said.

Speaking at the signing ceremony, Wang Wei, Executive Vice-President of the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG), said, "As one of the major important sponsors, adidas has always paid enthusiastic attention and rendered active support to the development of China's sports. In the context of the rapid growth and continuous expansion of the Chinese sports market, we believe adidas, by sponsoring the Beijing 2008 Olympic Games, will make greater contributions to the Olympic movement and to China's sports as well as create a larger room for its own development and a better prospect."


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India