Top Story

e4m_logo.png

Home >> Marketing >> Article

After cricketers, Nike now to gear up Indian footballers in exclusive pact with AIFF

28-February-2006
Font Size   16
Share
After cricketers, Nike now to gear up Indian footballers in exclusive pact with AIFF

After becoming the official kit sponsor for the Indian cricket team, Nike India has inked a seven-year sponsorship deal with the All India Football Federation (AIFF) under which Nike will provide athletic footwear, apparel and accessories to AIFF. The agreement covers the senior men’s and women’s sides as well as the Under-16 and Under-20 teams.

“Football in India has not realised its potential due to limited support and investment. The new partnership with Nike will bring in cutting edge innovation in apparel and footwear to our players, which, we believe, will enhance their on-field performance,” AIFF President and I&B Minister, Priya Ranjan Dasmunsi, said.

Declining to reveal the amount of the deal, Sanjay Mehra, GM, Nike India, said, “We have been keen to have an association with football in India due to our global commitment to the game and the enormous popularity of the sport at the grassroots level.”

Indian national teams will join an illustrious group of Nike teams, including national teams like Brazil, Portugal, Mexico, and the Netherlands to name a few and club teams like Manchester United, Arsenal, Barcelona, Juventus and Inter Milan of the Italian Serie A.

As a part of the agreement, Nike will invest in marketing and grassroot level activities for the promotion of the game among the football loving youngsters.

Earlier, Nike had bagged the kit sponsorship rights till 2010 for the Indian cricket team for approximately Rs 200 crore.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve