After becoming the official kit sponsor for the Indian cricket team, Nike India has inked a seven-year sponsorship deal with the All India Football Federation (AIFF) under which Nike will provide athletic footwear, apparel and accessories to AIFF. The agreement covers the senior men’s and women’s sides as well as the Under-16 and Under-20 teams.
“Football in India has not realised its potential due to limited support and investment. The new partnership with Nike will bring in cutting edge innovation in apparel and footwear to our players, which, we believe, will enhance their on-field performance,” AIFF President and I&B Minister, Priya Ranjan Dasmunsi, said.
Declining to reveal the amount of the deal, Sanjay Mehra, GM, Nike India, said, “We have been keen to have an association with football in India due to our global commitment to the game and the enormous popularity of the sport at the grassroots level.”
Indian national teams will join an illustrious group of Nike teams, including national teams like Brazil, Portugal, Mexico, and the Netherlands to name a few and club teams like Manchester United, Arsenal, Barcelona, Juventus and Inter Milan of the Italian Serie A.
As a part of the agreement, Nike will invest in marketing and grassroot level activities for the promotion of the game among the football loving youngsters.
Earlier, Nike had bagged the kit sponsorship rights till 2010 for the Indian cricket team for approximately Rs 200 crore.