Backed with the success stories of Rajnigandha, Baba and Catch beverages, DS Group is now planning to venture into new segments. "We have plans to expand in the hospitality segment. We are already doing well in this sector with Manu Maharani in Nainital, but we plan to go further," says Ashok K Aggarwal, President, DS Group.
The 750-crore company, which will be completing its 75 years this month, is also planning to expand in the North East by venturing into other diversified businesses. "We have given a commitment to the Government of India for the development of the North Eastern region. Therefore, we are planning to do some diversified projects in the region -in the rubber segment, power, fertilizers, and in some automobile segments. This would enable us to contribute to the North East region significantly," he said.
Asked on the reason for targeting North-East, he responded, "The Government of India has a special plan to bring up the North-East region and Jammu and Kashmir. We chose to work towards the development of the North-East."
On the eve of 75th anniversary, dwelling on the group's vision, Aggarwal said: "There are very few Indian companies that have the privilege of celebrating 75 years. While celebrating 75 years, we are visualising the celebration of the 100th year, wherein we will become the top most company in food and beverages and the other businesses we are planning to enter."
On plans to boost exports, he said: "We have exports worth Rs 20 crore. We are also looking forward to increase our exports. Primarily, we export to the US, Europe and the Far east."
"The fundamental purpose of our business is to add value. All endeavours at DS are aimed at enduring value and achieving growth. Consistent rise in sales, a sound net worth and the highest contribution to the state exchequer is a matter of pride for us," he added.