Top Story

e4m_logo.png

Home >> Marketing >> Article

After 33 years, ‘Vicks Action 500’ gets banned; trends on Twitter

16-March-2016
Font Size   16
Share
After 33 years, ‘Vicks Action 500’ gets banned; trends on Twitter

After staying in the market for over three decades, FMCG firm Procter and Gamble (P&G) has discontinued the sale of its popular brand 'Vicks Action 500 Extra’with immediate effect post the government ban on fixed dose combination drugs.

According to the press release issued by the company, “Vicks Action 500 Extra has the same fixed dose combination and gets covered under notification. We have discontinued the manufacture and sale of all SKUs of ‘Vicks Action 500 Extra with immediate effect.”

In the press statement, P&G has also pointed out that all its products, including Vicks Action 500 Extra, were backed by research to support their quality, safety and efficacy.

On Twitter, Vicks Action 500 Extra was trending throughout the day:     

It must be mentioned that recently the pharmaceutical major, Pfizer and Abott, discontinued the sale and manufacture of their popular cough syrups like Corex and Phensedyl, respectively, following a new order by the Government to ban their use. According to reports, Health Ministry has banned about 344 fixed-dose combination drugs, including cough syrups compositions, saying they involve "risk" to humans and safer alternatives were available. 

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India