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Affordability will be one of our key elements in India: Paul Stroud

03-December-2013
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Affordability will be one of our key elements in India: Paul Stroud

British motorcycle brand Triumph Motorcycles has entered the Indian market with 10 of its iconic models in the Classics, Roadsters, Adventure, Cruisers and Supersports categories (Triumph Motorcycles rides into India with 10 bikes.)

Speaking on the company’s India plans, Paul Stroud, Director Sales & Marketing (Global), Triumph Motorcycles said, “We are offering a complete range of motorcycles in India so that no matter what style of riding you enjoy, you can always try Triumph.”

On the promotion plans, he said that the company will be very active on social media, including a website that allows visitors to configure the bike of their dreams online. The company also plans to create more opportunities for people to test ride Triumph bikes.

“Affordability will be one of our key elements in India,” Stroud said, adding that for this the company has tied up with HDFC Bank to offer a whole range of finance packages to enable more and more customers to be able to buy the Triumph bikes.

Triumph India is expecting to sell 1,000 bikes in a calendar year.

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