Chinese tyre manufacturing giants, Aeolus Tyres has selected Grasshoppers as their creative agency to handle all communications and branding activities in India. Aeolus is among the top 20 tyre brands globally and has made its mark in 140 countries. While the brand has been selling tyres for trucks and other heavy vehicles in India these past years, they plan to launch a range of high performance PCR (Passenger Car Radial) tyres in the country.
Deepak Yadav, the Director at Aeolus Tyre India says, “Aeolus Tyres are far superior in terms of performance as compared to many of our contemporaries and we are also one of the most prominent advocates of the green technology in tyres. That is why our products are highly sought after in the European and American markets. Though we are new entrants in India, I am confident about our success as only sturdy and good quality tyres can last for long on Indian roads. We will also be introducing some path-breaking solutions in the tyre industry in India which will be unveiled soon through our campaign. As the team at Grasshoppers not only has a strong sense of aesthetics but could also give us a one-stop solution for our mainline and digital marketing requirements, we have partnered with them for an integrated campaign to highlight our key value propositions to the end consumer.”
Grownups, the digital marketing wing of Grasshoppers will design an integrated creative campaign to introduce Aeolus to targeted consumers.
The agency’s Director, Arjun Banerjee explains, “Since there are several well-established players in the tyre segment in India, it is imperative that the Aeolus Tyres campaign stands out from the clutter while clearly communicating the brand’s differentiating factor. Thus, the strategy has to be innovative and that is an exciting task for any creative agency. We want to see Aeolus as a dominant player in the tyre segment in India within the next couple of years and our marketing initiatives will be aimed at aiding that process.”