Video advertising platform Pokkt announced that their incentivized Android app, Pocket Money, has been acquired by Japanese mobile marketing company, Adways Inc. The acquisition follows the launch of the Adways Indian subsidiary - Adways Innovations India Pvt Ltd with Yu Ishida as their Country Manager.
Rohit Sharma, Founder & CEO, POKKT said, “Pocket Money today is amongst the top 5 Apps in the category with huge traction. We have built Pocket Money as a successful and profitable business in less than 18 months. However we want to focus on our core business “POKKT Video Ads”, which is the leading Mobile Video Ad Platform for Games in India & SEA. Adways is a large Global performance Ad Company and the right partner to scale the Pocket Money Business significantly in India.”
Speaking about the acquisition and the establishment of Adways India, Ishida said, “India is one of the largest smart phone using markets in the world. With more number of smart phone owners, the advertising is also moving from passive attention seeking to engagement driven exercise. Pocket Money is one of India’s leading incentivizing app. We are excited to enter the country with such a dynamic and young team as Pocket Money. Launching Adways India and acquiring Pocket Money is another step towards consolidating our foothold in the Asian market.”