Top Story

e4m_logo.png

Home >> Marketing >> Article

Adways Inc. acquires Pokkt's reward based app Pocket Money

28-June-2016
Font Size   16
Share
Adways Inc. acquires Pokkt's reward based app Pocket Money

Video advertising platform Pokkt announced that their incentivized Android app, Pocket Money, has been acquired by Japanese mobile marketing company, Adways Inc. The acquisition follows the launch of the Adways Indian subsidiary - Adways Innovations India Pvt Ltd with Yu Ishida as their Country Manager.

Rohit Sharma, Founder & CEO, POKKT said, “Pocket Money today is amongst the top 5 Apps in the category with huge traction. We have built Pocket Money as a successful and profitable business in less than 18 months. However we want to focus on our core business “POKKT Video Ads”, which is the leading Mobile Video Ad Platform for Games in India & SEA. Adways is a large Global performance Ad Company and the right partner to scale the Pocket Money Business significantly in India.”

Speaking about the acquisition and the establishment of Adways India, Ishida said, “India is one of the largest smart phone using markets in the world. With more number of smart phone owners, the advertising is also moving from passive attention seeking to engagement driven exercise. Pocket Money is one of India’s leading incentivizing app.  We are excited to enter the country with such a dynamic and young team as Pocket Money. Launching Adways India and acquiring Pocket Money is another step towards consolidating our foothold in the Asian market.”

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.