Social and video advertising technology company Adknowledge Asia has announced the appointment of Neeraj Bansal as Country Head for India.
With Bansal, Adknowledge Asia poises itself to take on India’s burgeoning digital advertising market, currently worth over $1bn and expected to more than triple by 2020.
Bansal joins Adknowledge Asia with over 20 years of experience in building and scaling businesses and brands, defining strategy, and running operations for companies such as IgniteWorld, Reliance Jio, Google and Sony Ericsson. A passionate digital evangelist, he joined Google in 2009 to work with digital advertising in its early stages. At Google, he played an integral role in the creation and scaling of SMB business and building of a global expansion team to help advertisers drive export revenue & their expansion into international markets. He also worked on building and scaling Google business in emerging markets in EMEA.
Bansal said, “Companies in India are looking at new ways to get more value from their ad spend, and programmatic buying is on top of mind when it comes to digital strategy. Adknowledge Asia has the platform, the expertise and the partnerships to deliver transparent, measurable results, and I look forward to unlocking India’s digital potential with them.”
Matt Sutton, CEO Adknowledge Asia said, “Adknowledge Asia is riding on the back of incredible growth in the region. India has already overtaken the USin number of smartphone users, and there is still plenty of room to rise further. Today in Asia, there are more people on Facebook than there are watching television. This represents a huge opportunity for companies to engage their customers in a more personal, targeted way, get more meaningful engagements and ultimately, maximize ROI.”
The new Country Head will be responsible for expanding Adknowledge Asia’s presence in India. Bansal will take the lead in leading and growing the sales and operations teams to hit Adknowledge’s goal of reaching 10 per cent of Facebook and YouTube ad sales in Asia. He will report to Damien Lavin, Chief Revenue Officer for Adknowledge Asia, based in Singapore.
Lavin said, "India is a market with tremendous potential. It has both the numbers and commitment from local telcos and the government to roll out high speed broadband. These are very favorable factors for digital ads and we are excited to break new ground here with our expertise in social, video and mobile. Neeraj is a proven business builder, startup survivor, and social media evangelist. He is the perfect fit for Adknowledge Asia to head our efforts in India.”