Top Story

e4m_logo.png

Home >> Marketing >> Article

Adidas to sponsor kits and merchandise to hockey teams

23-December-2004
Font Size   16
Share
Adidas to sponsor kits and merchandise to hockey teams

Adidas India Marketing Pvt. Ltd. has tied up with the Premiere Hockey League (PHL) – a joint endeavour of the Indian Hockey Federation, ESPN STAR Sports and Leisure Sports Management.

As part of this multi-year tie-up, Adidas will be the Official Kit Sponsor for PHL and provide merchandise to all ten participating teams. The merchandise will include the entire playing, training and travel kit, comprising official playing jerseys and shorts, training gear, kit bags, track-suits, stockings, wrist bands, travel trousers, shirts, bandanas and caps. Adidas will also provide kits to match officials and all administrative staff of PHL.

Adidas will also be the Official Licensed Product Sponsor for all teams and will retail the entire range exclusively through its stores. Indian hockey fans can buy t-shirts, jerseys and other merchandise of their favourite teams from Adidas exclusive stores around the country.

"Every athlete deserves an advantage and we will always work at helping him or her go faster, land softer, be lighter or just feel more comfortable. Adidas' emphasis has always been to promote sport at the grass root level and our association with the Premiere Hockey League is a step in that direction," said Andreas Gellner, MD, Adidas India.

The uniforms have been produced by Adidas using its latest global technology climalite, a light fabric worn close to the skin. The fabric helps in keeping heat and sweat away from the body thus keeping an athlete cool and dry in even the warmest conditions.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

We list a few important stories that you may have missed in the week gone by

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl