Top Story

e4m_logo.png

Home >> Marketing >> Article

Adidas India kicks off 'footscan' programme; launches technical running shoes

12-March-2005
Font Size   16
Adidas India kicks off 'footscan' programme; launches technical running shoes

Leading sports brand Adidas India has kicked off a Footscan programme in Delhi, Mumbai, Bangalore, Hyderabad and Chennai. It is an in-store facility that will enable customers to get the right footwear recommended by experts.

The process begins with a customer running across the Footscan pressure pad, which contains about 4,000 pressure sensitive cells. When the foot goes across the pad, these cells measure the amount of pressure generated, which is fed to a computer. The computer then renders an automated analysis indicating the support and cushioning needs of the runner. Based on this analysis, along with the physical examination of the feet, the Footscan experts recommend the right footwear to the customer.

Andreas Gellner, MD, Adidas India, said, "Adidas' focus is innovation and technology with the goal of enhancing sports performance. Through this technology they can understand the particular needs of their foot and the features they must consider when purchasing footwear in order to maximise their potential."

The company has also launched a new collection of technical running shoes. He said, "Through this new range we provide the last step of the process. Once the customers identify their needs through this technology, they can move on to select the perfect running shoe to enhance their performance and comfort."

The new range include Adistar for track and field athletes, Supernova for those who want to enhance running performance and Response for the customers who want proven products in class design.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video