Top Story

e4m_logo.png

Home >> Marketing >> Article

Adidas India kicks off 'footscan' programme; launches technical running shoes

12-March-2005
Font Size   16
Share
Adidas India kicks off 'footscan' programme; launches technical running shoes

Leading sports brand Adidas India has kicked off a Footscan programme in Delhi, Mumbai, Bangalore, Hyderabad and Chennai. It is an in-store facility that will enable customers to get the right footwear recommended by experts.

The process begins with a customer running across the Footscan pressure pad, which contains about 4,000 pressure sensitive cells. When the foot goes across the pad, these cells measure the amount of pressure generated, which is fed to a computer. The computer then renders an automated analysis indicating the support and cushioning needs of the runner. Based on this analysis, along with the physical examination of the feet, the Footscan experts recommend the right footwear to the customer.

Andreas Gellner, MD, Adidas India, said, "Adidas' focus is innovation and technology with the goal of enhancing sports performance. Through this technology they can understand the particular needs of their foot and the features they must consider when purchasing footwear in order to maximise their potential."

The company has also launched a new collection of technical running shoes. He said, "Through this new range we provide the last step of the process. Once the customers identify their needs through this technology, they can move on to select the perfect running shoe to enhance their performance and comfort."

The new range include Adistar for track and field athletes, Supernova for those who want to enhance running performance and Response for the customers who want proven products in class design.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.