Adform, the independent and open full stack ad-tech platform, has announced a strategic partnership with Zirca Digital Solutions, an independent digital media and brand solutions company. With this partnership, Zirca Digital Solutions has been selected as the exclusive partner and reseller of Adform’s products and services in India with focus on offering Adform’s third-party ad server (TPAS) and rich-media offerings to agencies, advertisers and publishers in the market.
Zirca is uniquely positioned to offer Adform’s buy-side and sell-side platforms. As Adform’s exclusive full-service partner, Zirca take full responsibility for sales outreach, contracting, campaign management, creative services, as well as local invoicing and collection.
Christian Duus, SVP-Corporate Development, Adform said, “The Indian economy has significant upside, and the potential to become one of the biggest and most interesting online advertising markets in the world. This partnership is strategic to our global expansion plans, in that we are eager to build a business foundation and the Adform brand before the market takes off. We selected Zirca as our partner because of their track record, local market knowledge and because they align closely to our values. Like Adform, Zirca is highly service oriented, believes in longstanding business relations, and is a strong advocate of transparency, which is critical for building trust in the industry.”
Neena Dasgupta, CEO, Zirca said, “For Zirca, the partnership represents an opportunity to offer a unique and leading ad tech platform to a market which has a huge need for innovative advertising technology in order to support the growth in digital advertising for a true mobile first country.“Adform has embarked on a continuous path of innovation, introducing a dazzling array of high-impact ad formats and fully streamlined and automated technology. The company has moved the whole industry forward in exciting ways, and we’re delighted to bring this amazing breadth of technology to the Indian digital advertising ecosystem.”
Karan Gupta, MD, Zirca added, “We are excited to work with one of Europe’s leading Ad tech companies. Through our comprehensive partnership strategy we are confident that together we will be able to establish Adform’s business in the Indian market with the same global execution standards that that have garnered Adform such a distinction in the industry.”