Top Story

e4m_logo.png

Home >> Marketing >> Article

Adfactors PR hires Vrinda Walavalkar to lead Energy and Infra vertical

23-May-2017
Font Size   16
Share
Adfactors PR hires Vrinda Walavalkar to lead Energy and Infra vertical

Vrinda Walavalkar, a veteran communications professional with cross-industry corporate communications and marketing experience, has joined Adfactors PR as Senior Vice-President, in charge of the new Energy and Infrastructure vertical, besides providing strategic counsel to the Pharma and Healthcare practice.

Walavalkar has more than 25 years of communications experience, having worked in journalism, public relations and marketing with leading corporations. Her most recent stint was with Anunta Technology Management Services, where she served as Global Head, Marketing. Walavalkar has been associated with Firstsource Solutions, Aventis Pharma, Reliance Infocomm, Tata AIG Insurance and Enron India.

Welcoming Walavalkar to the Adfactors family, Madan Bahal, Co-Founder and Managing Director of Adfactors PR said, “We are very pleased to have someone of Vrinda’s experience and expertise join us. I am confident that Vrinda’s familiarity of working closely with CXOs, and her knowledge of corporate board functioning will greatly contribute to our capacity for managing strategic accounts.”

On her new role, Walavalkar said, “I am excited to re-join Adfactors PR which has grown to a leadership position over the last decade. I look forward to bringing my corporate learnings to the Agency’s clients.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...