Top Story

e4m_logo.png

Home >> Marketing >> Article

Adfactors PR hires Ipshita Sen to lead Consumer Marketing practice

25-April-2017
Font Size   16
Share
Adfactors PR hires Ipshita Sen to lead Consumer Marketing practice

Ipshita Sen, a senior communications professional with multi-market and multi-discipline experience, has joined Adfactors PR as Senior Vice-President, Consumer Marketing.

Sen has nearly 20 years of international communications experience, having worked across the marketing spectrum of advertising, corporate communications and public relations. As the Consumer Marketing lead, she will be responsible for building an industry-leading practice, bringing to clients unique, insight-based campaigns that drive results and support their business objectives. She will also use her extensive internal communications and employee engagement experience to help enhance the firm’s offering in the Employee Engagement space.

Welcoming Sen to the Adfactors family, Madan Bahal, Co-Founder and Managing Director of Adfactors PR said, “We are very pleased to have someone of Ipshita’s ability and experience join us. Her perspective on consumer marketing will add a new dimension to our service offering in this area – enabling us to adopt and incorporate global thinking and approaches into our clients’ campaigns.”

“Internal communications represents an increasing focus for our clients – whether to attract and retain the highest calibre staff, or ensure integration of teams following an acquisition or merger.  Ipshita’s experience in the field of employee engagement will strengthen our capabilities in this field,” added Bahal.

On her new role, Sen said, “I am very excited to be here at Adfactors PR. We know that brands, regardless of sector, are grappling with consumer engagement. Brands are trying to tell their unique stories and communicate how they fit seamlessly into the customers’ lives. In this ever-evolving market, Adfactors PR will offer clients truly customised and integrated solutions – both in consumer marketing and employee relations.”

A communications veteran, Sen started her career at Rediffusion DY&R in Kolkata. She has since worked with Leo Burnett in Mumbai and South East Asia, Y&R in Dubai and Gulf Finance House in the Middle East, North Africa and London. She has been associated with highly successful campaigns for clients such as P&G, HP, GE, Tata Global Beverages, Titan, PayPal and Bosch.

Prior to Adfactors PR, Sen was National Director – Client Strategy & Employee Engagement and Head of Southern Region at Edelman India, where she grew Edelman’s Bengaluru branch to a 65-member strong team, running large scale, integrated campaigns across multiple sectors.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean