Khushboo has been roped in as brand ambassador for Meera, the hair care brand from CavinKare. The actress will be endorsing the brand through a string of promotional activities planned by the company.
”Meera is a brand that represents today’s women, who is still strongly bound to her roots and family values. She is the epitome of grace, tradition, and yet retaining that zeal for life and contemporary thinking. Meera, a name synonymous with healthy hair for years, is a brand that stands for converting traditional practices into convenient products,” said Ramesh Vishwanathan, Vice-president, Marketing, CavinKare.
On Khushboo’s association with the brand, he said, “Khushboo has achieved enviable success in her league of work and is one of the most respected stars of her times. She fits brand Meera most gracefully.”
On becoming the brand ambassador for Meera, Khushboo said, “Meera as a brand is very traditional. And to me it stands for healthy hair and that is what I believe in.”
CavinKare has three distinct SBUs – personal care, foods and international business. The divisions operate on diversified product portfolio like shampoos (Chik, Meera, and Nyle), fairness cream (Fairever), and deodorant and talc (Spinz), masalas and ready mixes (Ruchi, Chinnis), hair dyes (Indica), and toilet cleaners (Tex), among others.