Top Story


Home >> Marketing >> Article

ABN AMRO and contest2win give Jet fliers a chance to own an original M F Husain

Font Size   16
ABN AMRO and contest2win give Jet fliers a chance to own an original M F Husain

ABN AMRO Van Gogh Preferred Banking in association with has come out with a month long in-flight business class promotion. Launched under the aegis of Jet Good Life, this promotion provides passengers flying Jet Airways Club Premiere a chance to own an original piece of art by painter M F Husain.

Jet Good Life is an extension of the Jet Elite Surprizes programme run by Jet Airways. It is an exclusive interactive programme for Jet Airways business class passengers in association with contests2win.

The Jet Good Life programme involves a handsome flier showcasing the ABN AMRO Van Gogh Preferred Banking promotion. The flier is handed over to the passenger by the flight attendant and the consumer interaction happens through a smart response form. All the responses will be collated at the end of the month and one lucky passenger will win the painting through a lucky draw. The lucky winner will end up winning Husain’s work ‘Women with Peacock’, which was created by him in 2003 at Kolkata.

Commenting on this programme, Alok Kejriwal, CEO,, said, “The Jet Airways Club Premier consumer has everything money can buy. He is extremely successful and very demanding. The Jet Good Life aims at giving him something that she/he cannot win anywhere. The association with ABN AMRO Van Gogh Banking also reflects the premium association we have been able to attract for this proposition.”

Sumant Kathpalia, Head-Consumer Banking, ABN AMRO Bank, India, said, “We are pleased to present yet another ‘first’ in the market to the country. This first-of-its-kind promotion is a step in line with our efforts to provide a superior brand experience to our clients on all occasions. It further reinforces our endeavour to bring innovative products and promotions to our customers providing them a world of opportunities.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business