Top Story


Home >> Marketing >> Article

Abacus International appoints Peter Li as GM for China

Font Size   16
Abacus International appoints Peter Li as GM for China

Abacus International, Asia Pacific region’s travel solutions provider, today announced the appointment of online travel veteran Peter Li to a new role as General Manager for the company’s expanding China operations.

Reporting directly to Brett Henry, Vice President - Commercial, Li will build on the collaborative strategy that has established Abacus as China’s complementary foreign Global Distribution System (GDS) used by a fast growing network of international travel agents.

Li brings with him over 17 years of experience, most recently overseeing business development at TripAdvisor where he was particularly instrumental in educating China’s hoteliers on the online opportunity, connecting them with wider domestic and overseas audiences. Li also previously focussed the China strategy for TravelClick, Travelzoo and Accor, with the benefit of experience working for China International Travel Service and with Northwest Airlines.

Commenting on the Beijing appointment, Chairman for Abacus China Jack Zhai said, “We are delighted to have Peter on the team to help us further scale Abacus’ business on the mainland. Peter brings to the business a wealth of market knowledge and from many different perspectives, giving us the insight to meet more of our industry’s technological needs.”

“This is certainly an exciting period for Abacus, especially with the latest licensing grant from the Civil Aviation Administration of China to operate as a foreign GDS in the country,” commented Li. “China’s travel sector is undergoing so many positive changes. I’m really thrilled to be joining the regional technology leader as we look at new ways to contribute to this market’s further integration and development.”

Li, who holds a Master’s Degree in Economics, will oversee Abacus’ operations across six provincial offices. He will also be working closely with his counterparts around the region and the Abacus executive team in Singapore.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.