Top Story

e4m_logo.png

Home >> Marketing >> Article

A.T.E. appoints Mirum India as the digital agency

09-November-2016
Font Size   16
Share
A.T.E. appoints Mirum India as the digital agency

Mirum India has bagged digital duties for engineering group, A.T.E. Private Limited. As part of the mandate, Mirum India will be overhauling the web presence of A.T.E. and managing all the social media related actives. The agency will also act as the Media Planning and Buying agency for the group.

 Anuj Bhagwati, MD, A.T.E. Group said, “There was something about Mirum India that set them apart from the other agencies that pitched. The cohesiveness, the ideas, the vibrant energy, they brought to the table was exciting. It was incredible to see them at work. I’m really excited to work together as a team and meet our goals.”

Hareesh Tibrewala, Joint CEO, Mirum India said, “It’s a great feeling to be associated with a company that has a rich heritage like A.T.E. Group. Digital has been looked at as a B2C domain so far, but the times are changing. We are now able to create tangible benefits for our B2B clients right from generating leads to closing the sales cycle.” 

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...