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A good summer for A-C, fridge, softdrink firms

18-July-2002
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A good summer for A-C, fridge, softdrink firms

This year a long, hot and dry summer, and an erratic monsoon have kept the softdrinks, water, air-conditioner and refrigerator industry’s tills ringing.

Sales of bottled water grew 100 per cent during April-June 2002. In the same period, sales of carbonated softdrinks grew 25-30 per cent year-on-year.

Sales of air-conditioners increased 42.5 per cent and sales of refrigerators grew 30 per cent. Beer sales also shot up to 100 per cent.

According to sources, the organised ice-creams industry, can now expect a 25-30 per cent growth rate for the month of July.

In the April-June period last year, growth rates of all these product categories had nosedived, resulting in either a decline in sales, or at best a flat sales for the whole year.

The air-conditioner industry grew only 8 per cent in 2001 against a 32 per cent growth in the previous year, while the refrigerator industry’s sales growth became negative and soft-drinks sales dropped by 2 per cent.

The softdrink industry comprising mainly of the two largest — Pepsi and Coca-Cola — have registered a 25-30 per cent growth in the April-June quarter.

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