Top Story

e4m_logo.png

Home >> Marketing >> Article

A good summer for A-C, fridge, softdrink firms

18-July-2002
Font Size   16
Share
A good summer for A-C, fridge, softdrink firms

This year a long, hot and dry summer, and an erratic monsoon have kept the softdrinks, water, air-conditioner and refrigerator industry’s tills ringing.

Sales of bottled water grew 100 per cent during April-June 2002. In the same period, sales of carbonated softdrinks grew 25-30 per cent year-on-year.

Sales of air-conditioners increased 42.5 per cent and sales of refrigerators grew 30 per cent. Beer sales also shot up to 100 per cent.

According to sources, the organised ice-creams industry, can now expect a 25-30 per cent growth rate for the month of July.

In the April-June period last year, growth rates of all these product categories had nosedived, resulting in either a decline in sales, or at best a flat sales for the whole year.

The air-conditioner industry grew only 8 per cent in 2001 against a 32 per cent growth in the previous year, while the refrigerator industry’s sales growth became negative and soft-drinks sales dropped by 2 per cent.

The softdrink industry comprising mainly of the two largest — Pepsi and Coca-Cola — have registered a 25-30 per cent growth in the April-June quarter.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world