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A fine balance in corporate behaviour: Gurcharan Das stresses on <i>karma</i>

23-October-2004
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A fine balance in corporate behaviour: Gurcharan Das stresses on <i>karma</i>

It took the shape of a meeting ground for the who’s who of the Indian advertising as most of the ad gurus converged at the Subhas Ghosal Foundation Lecture presented by Rajasthan Patrika on Monday. Author and management consultant Gurcharan Das spoke on the changing trends at a lecture on ‘Good and Bad Corporate Behaviour’. Das has held senior positions at P&G, Richardson Hindustan Ltd etc.

On the rising peer pressure and competition in the market, Das said: “The principle of ‘karma’ is very much applicable in the corporate world.” He said that most company officials are competing amongst each other and for real success need to sacrifice their egos.

Rajasthan Patrika was the main sponsor for the programme. UDV India, the Advertising Club, Mumbai, Advertising Agencies Association of India and International Advertising Association also supported the event.

Subhas Ghosal Foundation holds such lectures each year, paying tribute to the brightest advertising personality of India. The foundation promotes values of excellence, aesthetics, business integrity, effective communication and mutual self-respect. The lecture sought to promote self-governance in the industry and urged to uphold values and ethics.

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