86% brands will use influencer marketing in 2016: Blogmint's Influencer Marketing Outlook
According to Blogmint's Influencer Marketing Outlook 2016, 86 per cent of marketers will integrate influencer marketing as part of their marketing mix in 2016.
The report also stated that 83 per cent of the marketers who engaged in influencer marketing in 2015 found it effective. Further breaking down these numbers, the report claimed that 88 per cent of marketers founder influencer marketing effective for brand awareness and 67 per cent found it effective for customer acquisition.
"3 million Facebook posts, 347,000 Tweets, 300,000 videos or pictures on Snapchat and 20 million messages are shared on Whatsapp per minute. With the bombarding of social content, consumers are looking to segregate noise to expert opinions which they can trust," stated the report.
Blogmint also said that Twitter trending campaigns and blogs are the most effective campaigns for influencer marketing, while identifying the right influencers continues to be the key challenge for marketers. Content promotion and product launch are the top use cases for influencer engagement, according to the report.
The Influencer Marketing Outlook 2016 is based on participation of 427 marketers. The representation was 33 per cent from large enterprises, 38 per cent from medium sized companies and 29 per cent from SMBs.
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