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“At the premium end, it’s the blend and brand image, which matters.” Harish Moolchandani, Allied Domecq

“At the premium end, it’s the blend and brand image, which matters.” Harish Moolchandani, Allied Domecq

Author | exchange4media News Service | Monday, Jan 05,2004 6:49 AM

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“At the premium end, it’s the blend and brand image, which matters.” Harish Moolchandani, Allied Domecq

“We are already witnessing mergers in the industry between MNCs and Indian brands. At the premium end, it’s the blend and brand image, which matters. Indian brands are poised well on both these parameters.” Harish Moolchandani, MD, Allied Domecq Spirits and Wine (I). more...

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