Top Story


Home >> Marketing >> Article

70% of our marketing budget still goes to traditional media: Sudhin Mathur, Lenovo

Font Size   16
70% of our marketing budget still goes to traditional media: Sudhin Mathur, Lenovo

Lenovo has recently launched three smartphones to consolidate their presence in the Indian market, and be relevant during the festive season. The Chinese handset maker is planning to expand its service centre network and open new outlets.

Talking to exchange4media about future plans, Sudhin Mathur, Director, Smartphone Business, Lenovo said, “Apart from launching five different phones we are enhancing the customer experience, we are opening up exclusive Lenovo Moto service centre in this country.”

Currently, Lenovo is the number five smartphone brand in India. When asked what are his plans to gain the top spot, he replied, “The journey from here is only up, it’s been only two years, since Lenovo started business in the country and in a very short duration of two year we are among the top five brands in the country, we are expecting to move up from our current position.”

Mathur feels digital is growing, but still the customers buy more number of phones offline. When asked about how much they are spending during this festive season, he denied to give any figures, but said, “We addressed both the customer, online and offline, we are seeing increase in online trends, but still 70% of our marketing media spends on offline channel.”

To know more, watch the video here:

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by