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61 pc increase in ad spend helps Godrej pump up sales

02-February-2013
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61 pc increase in ad spend helps Godrej pump up sales

Godrej Consumer Products’ sales went up by 26 per cent as per the Q3 FY13 results announced on January 31, 2013 by the company on back of a 61 per cent increase in ad spends.

Commenting on the company’s Q3 performance, Adi Godrej, Chairman, Godrej Group said, “Over last two quarters, the company has had several major launches, which were backed with strong marketing investments. Due to the upfront marketing investments on these launches, our EBITDA growth has lagged sales growth during the quarter. Going forward, we continue to be very optimistic of continuing strong sales growth momentum and expect our profit performance to improve on the back of stronger traction from our launches and favourable input prices.”

The home care segment saw a sales value growth of 28 per cent during the third quarter. Personal wash (soaps) recorded a sales value growth of 20 per cent in Q3. The company had embarked on the Cinthol ‘Alive Is Awesome’ marketing campaign during the quarter, which received positive response. The hair care segment saw a 17 per cent growth in sales.

 

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