Top Story

e4m_logo.png

Home >> Marketing >> Article

61 pc increase in ad spend helps Godrej pump up sales

02-February-2013
Font Size   16
61 pc increase in ad spend helps Godrej pump up sales

Godrej Consumer Products’ sales went up by 26 per cent as per the Q3 FY13 results announced on January 31, 2013 by the company on back of a 61 per cent increase in ad spends.

Commenting on the company’s Q3 performance, Adi Godrej, Chairman, Godrej Group said, “Over last two quarters, the company has had several major launches, which were backed with strong marketing investments. Due to the upfront marketing investments on these launches, our EBITDA growth has lagged sales growth during the quarter. Going forward, we continue to be very optimistic of continuing strong sales growth momentum and expect our profit performance to improve on the back of stronger traction from our launches and favourable input prices.”

The home care segment saw a sales value growth of 28 per cent during the third quarter. Personal wash (soaps) recorded a sales value growth of 20 per cent in Q3. The company had embarked on the Cinthol ‘Alive Is Awesome’ marketing campaign during the quarter, which received positive response. The hair care segment saw a 17 per cent growth in sales.

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video