Top Story

e4m_logo.png

Home >> Marketing >> Article

5-Star’s Ramesh & Suresh in a campaign with 9XM’s Bade-Chote

03-January-2015
Font Size   16
Share
5-Star’s Ramesh & Suresh in a campaign with 9XM’s Bade-Chote

9XM  has done a brand integration campaign with Cadburys 5-Star. The brand characters Ramesh and Suresh will be seen in an advertisement with the iconic characters Bade-Chote of 9XM.


Bade and Chhote are seen indulging in their quintessential Bakwaas humour as Ramesh and Suresh get lost – thanks to 5-Star.

This is a unique initiative as this is the first time brand integration based concept has been executed featuring animated characters interacting with real ones in a live action format.

The campaign features Ramesh and Suresh in a conversation with Bade-Chote, includes jokes on Samosa, Joe Dsouza, double dates among others.

You can watch the campaign here:

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group