Top Story


Home >> Marketing >> Article

45% of people interested in cricket on Facebook are from India

Font Size   16
45% of people interested in cricket on Facebook are from India

Over the next few weeks, all eyes will be on Australia and New Zealand for one of the most popular sporting events in the world. According to a study done by Facebook, of the over 1.3 billion people who are on Facebook, more than 100 million people are interested in cricket (based on interests shared on Timelines, apps used, Pages liked and other activities on and off of Facebook). Forty-five percent of people interested in cricket on Facebook are from India.

Interestingly, the US, which is not among the 14 participating countries, has the second-highest number of people interested in cricket, followed by Pakistan, Bangladesh and the United Kingdom.

Study shows 84% of Indian cricket fans are between ages of 18 to 34 and 81% of them are males. People interested in cricket show an affinity to Facebook pages related to sports and Hindi films.

Also, people interested in cricket make up over 50% of people who follow Facebook pages of Samsung Mobile India, Vodafone ZooZoos, Microsoft Lumia , Amazon India, Airtel, Kingfisher, Aircel, Idea, Tata Docomo.

Facebook also conducted a poll which showed 42% respondents (total number of respondents was 3449) will follow the action online and/or on their mobile devices (apart from TV).

While conversations around cricket abound, the most discussed cricket topic was selection of Indian Cricket team. Players with highest mentions were Yuvraj Singh, MS Dhoni, Ravindra Jadeja, Stuart Binny.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...