Over the next few weeks, all eyes will be on Australia and New Zealand for one of the most popular sporting events in the world. According to a study done by Facebook, of the over 1.3 billion people who are on Facebook, more than 100 million people are interested in cricket (based on interests shared on Timelines, apps used, Pages liked and other activities on and off of Facebook). Forty-five percent of people interested in cricket on Facebook are from India.
Interestingly, the US, which is not among the 14 participating countries, has the second-highest number of people interested in cricket, followed by Pakistan, Bangladesh and the United Kingdom.
Study shows 84% of Indian cricket fans are between ages of 18 to 34 and 81% of them are males. People interested in cricket show an affinity to Facebook pages related to sports and Hindi films.
Also, people interested in cricket make up over 50% of people who follow Facebook pages of Samsung Mobile India, Vodafone ZooZoos, Microsoft Lumia , Amazon India, Airtel, Kingfisher, Aircel, Idea, Tata Docomo.
Facebook also conducted a poll which showed 42% respondents (total number of respondents was 3449) will follow the action online and/or on their mobile devices (apart from TV).
While conversations around cricket abound, the most discussed cricket topic was selection of Indian Cricket team. Players with highest mentions were Yuvraj Singh, MS Dhoni, Ravindra Jadeja, Stuart Binny.