Top Story

e4m_logo.png

Home >> Marketing >> Article

45% of people interested in cricket on Facebook are from India

12-February-2015
Font Size   16
Share
45% of people interested in cricket on Facebook are from India

Over the next few weeks, all eyes will be on Australia and New Zealand for one of the most popular sporting events in the world. According to a study done by Facebook, of the over 1.3 billion people who are on Facebook, more than 100 million people are interested in cricket (based on interests shared on Timelines, apps used, Pages liked and other activities on and off of Facebook). Forty-five percent of people interested in cricket on Facebook are from India.

Interestingly, the US, which is not among the 14 participating countries, has the second-highest number of people interested in cricket, followed by Pakistan, Bangladesh and the United Kingdom.

Study shows 84% of Indian cricket fans are between ages of 18 to 34 and 81% of them are males. People interested in cricket show an affinity to Facebook pages related to sports and Hindi films.

Also, people interested in cricket make up over 50% of people who follow Facebook pages of Samsung Mobile India, Vodafone ZooZoos, Microsoft Lumia , Amazon India, Airtel, Kingfisher, Aircel, Idea, Tata Docomo.

Facebook also conducted a poll which showed 42% respondents (total number of respondents was 3449) will follow the action online and/or on their mobile devices (apart from TV).

While conversations around cricket abound, the most discussed cricket topic was selection of Indian Cricket team. Players with highest mentions were Yuvraj Singh, MS Dhoni, Ravindra Jadeja, Stuart Binny.
 

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve