Top Story

e4m_logo.png

Home >> Marketing >> Article

20:20 MSL wins PR mandate for Keventers in Bengaluru

20-January-2017
Font Size   16
Share
20:20 MSL wins PR mandate for Keventers in Bengaluru

Keventers, a prominent dairy industry player known for its milkshakes and retro appeal, has awarded its PR mandate to 20:20 MSL. Keventers has been rapidly expanding its base in India and abroad. Just recently, it opened its first outlet in south India, in Bengaluru.

Keventers milkshakes are known for their unique taste, along with the innovative flavors they churn out from time to time. That, along with the original milkman’s bottle used to serve the milk shakes, leaves a lasting impression on the consumer’s mind. Acquired by the Dalmiya Group in 1940, Keventers is spearheaded by Sohrab Sitaram, a recognized name in the hospitality industry. 

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean