“Our brand communication aims to convey that through an idea, you can solve a problem. That is the larger thought; we are not saying that the Idea brand can solve social or communal problems. The thought process is imaginative,” says Sashi Shankar, CMO, Idea Cellular.
Shankar further talks about how Idea is reshaping and re-strategising itself for the future. He shares his views on how communication should hit the apt audience and how a brand can, with little resources, design an effective communication strategy.
Shankar also describes traits a future leader would possess.
To know more on what Shankar has to say, watch the video