In honour of Father’s Day, Indiabulls Home Loans have produced a short film featuring some of the dads in their company along with their children. The film pays tribute to all dads who do their best at work and do even better at home. It is easy to forget all the little things that a father does for his child. The love that he shares, the numerous efforts that he makes – almost always behind the scenes so that his children can grow feeling protected, feeling loved, feeling strong and independent. Yet for all that he does for his children, seldom is he appreciated.
Indiabulls Home Loans, through this ‘100% Dad’ campaign, shows these very fathers that they are treasured and loved far more than anyone ever tells them. The film begins with children being asked simple questions about their dads like imitating them, what they love most about them, what they think about them, and more. The children were unaware that their dads were watching them live, which meant that the responses were natural and spontaneous. The film concludes with the union of the family and the moments depicted are sweet, personal and full of love.
The entire Father’s Day campaign falls under the #happyfathersday hashtag and is featured across multiple platforms including digital, mobile, social, and retail locations.
Get off the Net, go meet you dad: Godrej aer tells youth
Godrej aer, the leading range of home and car fragrances from Godrej Consumer Products, encourages youths to accept #DadsRequest this Father’s Day by getting off social media and making a real connection with their fathers.
The digital film, conceptualized by Creativeland and produced by Baaash Digital, takes a jibe at the culture of wishing loved ones online even when they’re not on social media. The team saw it as a great opportunity to work with “sanskari Babuji” Alok Nath. Babuji requests the youths to spend some time with their father, rather than send him their love via the social media. He suggests taking dads out on a long drive, along with the gift of Godrej aer car fragrances.
Talking about the initiative, Sunil Kataria, Business Head India & SAARC, Godrej Consumer Products said, “Most of our fathers are not netizens. Even if they are, they may not be active on social media. This Father’s Day, we wanted to have the opportunity to introduce a new school of thought - something that connects with our consumers while also breaking convention in the characteristic Godrej aer style. The message of getting off social media and celebrating with your father by taking him on a long drive and gifting him Godrej aer car fragrances is emotionally compelling and strongly ties with the brand. It is something that will resonate with daughters, sons and fathers across India.”
Anu Joseph, Chief Creative Officer, Creativeland Asia, added, “This campaign poses some really pertinent questions to the digital native. Questions that should resonate with them and get some of them to act. Getting ‘Babuji’ adds virality to the campaign. The tonality and quirk are very Godrej aer.”
On Father’s Day, through an interactive social media campaign, Godrej aer will track #HappyFathersDay and reply to social media conversations with customized videos to pass on this message.