Top Story


Home >> Marketing >> Article

Sunil Gautam, Jaideep Shergill launch Pitchfork Partners

Font Size   16
 Sunil Gautam, Jaideep Shergill launch Pitchfork Partners

Jaideep Shergill, CEO, MSLGROUP India, and Sunil Gautam, MSLGROUP India founder and Chairman, Emeritus, jointly started a consulting firm- Pitchfork Partners this New Year.

The strategy consulting firm promises to partner, advise and  offer solutions for marketing and communication needs.

Gautam, a qualified Chartered Accountant, has over 35 years of experience. In 1985, he co-founded CLEA Advertising and Marketing which went on to become India’s seventh largest advertising firm by the mid 90’s. He founded Hanmer & Partners, a full service integrated communications firm, in 1999. The firm later got rebranded to Hanmer MSL and then MSLGROUP. Gautam moved to Emeritus at the start of 2011.

Shergill has over 18 years of experience in the banking and communications sector. He served as the Chief Executive Officer of MSLGROUP in India. At MSLGROUP India, Shergill was also a key member of the Asia Leadership team and a member of the India Board for the Group.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.