Standard Chartered Bank appoints Lakshmi Goyal as Regional Head, Brand & Marketing, South Asia
Standard Chartered Bank has appointed Lakshmi Goyal as Regional Head, Brand & Marketing, South Asia.
In her role, Goyal will oversee all brand and marketing initiatives for the Bank and take overall responsibility for developing an integrated brand strategy across the South Asia region. As part of this, she will also spearhead a significant drive towards optimising Standard Chartered's brand recognition across digital and mobile channels, enabling the Bank to better cater for customers who are increasingly living online. Lakshmi will play a key role in supporting the global team to help deepen understanding of Here for good – the core brand promise of Standard Chartered.
Goyal will report to Sanjeeb Chaudhuri, Group Head of Brand and Chief Marketing Officer at Standard Chartered Bank. Prior to joining Standard Chartered Bank, Goyal was Head of Marketing at HSBC India.
Speaking about her appointment, Sanjeeb Chaudhuri, Group Head of Brand and Chief Marketing Officer at Standard Chartered said, "Lakshmi has a stellar track record and experience in understanding and handling a wide gamut of brand management and marketing initiatives. Lakshmi will help drive a consistent Standard Chartered brand experience across our key South Asia franchise anchored on the Here for good promise."
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions