Top Story

e4m_logo.png

Home >> Marketing >> Article

Madison Media Group creates 360 degree selfie booth at the Wills Lifestyle Fashion Week

22-October-2014
Font Size   16
Share
 Madison Media Group creates 360 degree selfie booth at the Wills Lifestyle Fashion Week

Marrying social and on ground engagement, Wills Lifestyle and Madison Media devised the concept of “Wills Rock the Ramp”a 360 degree Vine booth - a twist to the traditional twirl people do to show off what they’re wearing. Instead of doing the twirl yourself, the cameras and modern technology does the twirling and the same could be shared on social networks.

Users simply had to step into the booth and the revolving camera shoots a 4-6 second video, showing a 360 view of what they’re wearing to the Wills Lifestyle India Fashion Week. These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages.

The Technology for the “Wills Rock the Ramp” 360 degree Vine Booth was developed and implemented by Tagglabs.

Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing, said, “Wills Lifestyle has always been at the forefront of innovation and driven the business of fashion in India with style. Being at the helm of creativity and novelty, we have integrated modern technology with fashion yet again this season, thereby creating 360 degree brand conversations. In this edition, Wills Lifestyle takes another leap with many firsts on the Indian fashion runway by introducing a 360-degree selfie booth."

“Our Endeavour is to provide the best solutions to our clients irrespective of the platform. We want our brands to leverage new platforms and create high level engagements for consumers,” Basabdatta Chowdhuri, CEO Platinum Media.

According to Amit Duggal, Director (Digital) Madison, “The idea was conceptualized keeping in mind that it should be easy to use and instantly sharable. We wanted to capture the moments which were happening during the event and share it with the world and lead to higher engagement for the brand.”

Madison Media has won several awards in the Digital and Mobile domain with the latest one being The Festival of Media Global Award and Asia Pacific Award for Parachute Advanced Ayurvedic Hair Oil for convincing consumers to become the brand’s sales force leveraging the power of Mobile.   The agency also won a Yahoo Big Idea Chair for its campaign on Airtel, Harek Friend Zarori Hai. At the Emvies Awards held last month, Madison Media also won a Gold for Best Innovation in Digital (Video) for Cadbury Bournville–Tape a Tweet.

Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, Marico, McDonald’s, Raymond, Piramal Healthcare, TVS, Levis, SpiceJet, Domino’s, BhartiAxa, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Lafarge Cement, Crompton Greaves, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others.  The gross billing of Madison Media is about Rs. 3000 crores.

Watch the celebrity twirling videos:

Gaurav Kapur and Neha Dhupia: https://vine.co/v/OA17ZWw5XhZ

Carol Gracias, Sonalika Sahay, Maria D’Mello: https://vine.co/v/OAQ2dQgFnuQ

Miss Malini: https://vine.co/v/OADi9XTJzmb
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...