Top Story

e4m_logo.png

Home >> Marketing >> Article

Damyant Singh appointed Brand Director of Adidas India

10-February-2015
Font Size   16
Share
 Damyant Singh appointed Brand Director of Adidas India

Adidas Group has appointed Damyant Singh as the Brand Director of Adidas in India.

Singh will report directly to Dave Thomas, Managing Director of Adidas Group India. He succeeds Tushar Goculdas, who was recently appointed as the Brand Director-Adidas Emerging Markets.

“Damyant is a very experienced marketing professional. He has a broad experience and strong knowledge of the Adidas brand, the Indian sports market and consumers. I am confident that with him leading the marketing for Adidas in India, we will see the brand touch new heights in coming months and years,” said Thomas.

In his new role, Singh will be responsible to deliver a strategic roadmap to sharpen and strengthen Adidas brand in India. His mandate will include the implementation of insightful and enriching consumer experiences, building on the existing world-class athlete portfolio and seamless execution of brand campaigns to reach out to consumers across India. 

Singh joined the Adidas sports marketing team in 2004. Over the years, he has led different assignments. He was instrumental in strengthening the Adidas brand by making strategic enhancements to the Athlete and Club portfolio, effectively leveraging consumer engagement initiatives and delivering global communication campaigns across different media platforms.

Prior to his new role, Singh was the Head of Category Marketing for Adidas in India.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking