Adidas Group has appointed Damyant Singh as the Brand Director of Adidas in India.
Singh will report directly to Dave Thomas, Managing Director of Adidas Group India. He succeeds Tushar Goculdas, who was recently appointed as the Brand Director-Adidas Emerging Markets.
“Damyant is a very experienced marketing professional. He has a broad experience and strong knowledge of the Adidas brand, the Indian sports market and consumers. I am confident that with him leading the marketing for Adidas in India, we will see the brand touch new heights in coming months and years,” said Thomas.
In his new role, Singh will be responsible to deliver a strategic roadmap to sharpen and strengthen Adidas brand in India. His mandate will include the implementation of insightful and enriching consumer experiences, building on the existing world-class athlete portfolio and seamless execution of brand campaigns to reach out to consumers across India.
Singh joined the Adidas sports marketing team in 2004. Over the years, he has led different assignments. He was instrumental in strengthening the Adidas brand by making strategic enhancements to the Athlete and Club portfolio, effectively leveraging consumer engagement initiatives and delivering global communication campaigns across different media platforms.
Prior to his new role, Singh was the Head of Category Marketing for Adidas in India.