Potter mania is on the rise again. With the sixth book about the boy-wizard – Harry Potter and the Half-Blood Prince – scheduled to hit the stands on the midnight of July 16, a lot of companies are jumping onto the marketing bandwagon.
Café Coffee Day, part of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd, and third generation strong booksellers Book Café Pvt Ltd have joined hands to make the day of launch as magical as the environs of Hogwarts School of Witchcraft and Wizardry (the boarding school where Potter goes to learn magic – for the few uninitiated).
“Brewing Magic” is what the celebrations are being called, which will be held at select outlets in the National Capital – Green Park, Vasant Kunj and the Mehrauli-Gurgaon Road.
Customers dropping in on any of these outlets on July 16 can, apart from sipping on their favourite brew, take part in a whole host of funs activities revolving around the theme of, what else but magic – magic shows, costume parties, stuffed owl giveaways, and magic kits and wands, among others.