Advertisers and marketers are leaving no stone unturned to establish themselves as the czar of the industry in today’s competitive market. While many brands fail to leave a mark on consumers, very few come out victorious with flying colours. These brands on one hand win the intellect with their rigorous re-brandings, creative social media campaigns, whereas, on the other hand, win hearts with their social contributions.
To honour the outstanding brands, exchange4media is all set to come up with the fifth edition of the Pitch Top 50 Brands on August 13, 2015 in Gurgaon. Pitch Top 50 Brands, an annual property of Pitch aims to acknowledge the impactful, efficient and commendable marketing practices being upheld by the top five brands in the 10 listed categories.
The top brands have been adjudged by a jury headed by Sunil Alagh, Founder and Chairman, SKA Advisors. Jury members include industry veterans like Vikram Sakhuja, Amitesh Rao of MTS India, Apurva Chamaria of HCL Technologies, Jyotsna Makkar of Microsoft India, Lloyd Mathias of Hewlett-Packard India and Nandini Dias of Lodestar UM.
The nominated brands have been screened through a three-tier process which includes short-listing top 30 brands in each category in the first stage, and subsequently, top 10 brands in each category the next stage. In the last stage, the short listed entries have been presented to the jury that judged the shortlisted entries on various parameters like idea and innovation, consumer connect, communication impact, and execution and results.
The 10 categories include social contributors, impactful debuts, evergreens, globetrotters, resurgents, bottom of the pyramid, master connectors, digital strategists, disruptors and affluent. In its fifth edition, Pitch Top 50 has introduced a category for the technically skilled elites in the industry where the core competency of the brand should be solely technology driven.
In order to thoroughly evaluate deserving brands, exchange4media partnered with a research agency that pulled out key insights from customer surveys that spanned 25 cities in India with respondents across different SEC classifications.
To see Top 100 shortlisted brands, click http://brands50.pitchonnet.com/top-100/
Our typical marketing budget is usually 10 per cent of the topline spend