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Marketing Interviews

Deborah Smith
President & CEO, Council on Competitiveness

India now has global enterprises and multinationals. They are evolving and they are good at research and development. I am not worried about the big global enterprises I am worried about medium sizes enterprises. They are the ones who face challenges and competi...

Kenichiro Yomura
President, Nissan India Operations, MD & CEO

We are committed to India and are putting in money not only to create products, but also for marketing activities. There will be changes you will see in the coming months. We will be very consistent with our communications and you will also see us increase the frequency of communi...

Yadvinder Singh Guleria
Vice President – Sales & Marketing, Honda Motorcycle & Scooter India

We started with the ‘3C’ approach, where the first ‘C’ represented creation of new product and additional capacities… The second ‘C’ represents connect with the masses. We went into an aggressive expansion mode not only in the urban areas, but also in the rural areas… The third ‘C...

Niraj Dawar
Professor, Ivey Business School

To win, you need to focus on the downstream. Increasingly, you will find that is where the majority of the competitive action (between brands) occurs. It is also here that there are so many neglected opportunities for differentiation.

Avinash Pant
Marketing Head, Nike India

Nike as a brand does associate with several sports stars, but it’s only to build aspiration and by associating with them, the brand becomes known for excellence common among these players. We believe in innovation and inspiration, both are key virtues shared by Nike and sporting e...