INDUSTRY BRIEFING : Marketing
 

Tata Tea Kanan Devan organises 'Photography Escapade 2'

By exchange4media News Service | 2016/Sep/22

The winning shot will be gracing limited edition packs of Kanan Devan soon

Oxigen Wallet's 'Play The Host' –Season 2 returns with 'Oxigen Black Caps'

By exchange4media News Service | 2016/Sep/13

This year, Oxigen has planned the campaign with the New Zealand Cricket Team Black Caps who will now be called as Oxigen Black Caps for their India tour, playing test and one day series

CW Architect & Builder Awards 2016 held in Mumbai

By exchange4media News Service | 2016/Aug/26

The event witnessed the participation of leading names from the industry like architects Hafeez Contractor, Sanjay Puri, Christopher Benninger as well as builders like Niranjan Hiranandani, Brigade, Sobha, and Ambuja Neotia

Blippar partners with Penguin Books India for Ravinder Singh's latest novel

By exchange4media News Service | 2016/Aug/23

Having made their foray into the world of Augmented Reality, the author along with Penguin Books India, is breaking the fourth wall by giving readers the chance to interact directly with him, through a seemingly inanimate book cover

Life Health Foods launches Almond Fresh India with Brett Lee

By exchange4media News Service | 2016/Aug/22

Life Health Foods (India) Pvt. Ltd. has launched plant milk extracted from almonds for the first time in India under the brand name ‘Almond Fresh’

Talenthouse India & Royal Stag Barrel Select Large Short Films host second season of India Mobile Film Festival

By exchange4media News Service | 2016/Aug/09

Royal Stag Barrel Select Large Short Films is India’s most unique platform for short films as it showcases films made by some of India’s finest such as Anurag Kashyap, Sudhir Mishra, Sujoy Ghosh and inspires aspiring directors to create film and rewards them for their originality by showcasing them on the platform

Societe Generale partners with Rugby India to promote the sport

By exchange4media News Service | 2016/Aug/01

Societe Generale comes on board as the ‘Financial Partner of Rugby India’ and ‘Title Sponsor of the Indian National Rugby Sevens Team’ across all categories — Senior, Junior and Women

Fempowerment Women Achievers Awards 2016 honours women achievers from different walks of life

By exchange4media News Service | 2016/Jul/25

The Awards Show lauded women innovators, visionaries, activists & creative minds from the corporate world to showbiz in the presence of noted celebrities

Emami's Fair and Handsome associates with 'Kabali' as brand partner

By exchange4media News Service | 2016/Jul/19

Fair and Handsome Fairness Cream’s association with Kabali would be supported by a 360 degree integrated co-branded communication through an assorted mix of television, print and digital channels, along with Retail and special E-commerce campaigns

DSP BlackRock Mutual Fund's Winvestor Initiative unveils 'Take control of your finances' campaign

By exchange4media News Service | 2016/Jul/19

The program aims at encouraging men and women to ‘Take a pledge’, to inspire women to make their own investment decisions

Videocon d2h to implement NICE Engage Multi-Channel Interaction Recording

By exchange4media News Service | 2016/Jul/19

Videocon d2h Ltd replaces its existing solution with NICE, reducing total cost of ownership and simplifying system management

Masaba Gupta - the go-to designer for brand collaborations

By exchange4media News Service | 2016/Jul/13

Gupta already has some interesting collaborations with Budweiser, Lakme, Tata Nano, Myntra and Fiama Di Wills with several others in the pipeline

Say #TohChaleinKya this monsoon with Alto 800

By exchange4media News Service | 2016/Jul/02

Celebrate life's moments with Maruti Suzuki Alto 800

Paytm spreads its O2O reach with same day delivery

By exchange4media News Service | 2016/Jun/29

Currently, the same day delivery is available on large appliances, mobiles and is already active on the platform

Maxus Digital conceptualises #RefreshTheCity campaign for LEE's Jade Fusion Denims

By exchange4media News Service | 2016/Jun/29

The campaign aims to promote urban denim culture by refreshing forgotten entities of city life through creativity, innovation and a sense of purpose

Market Research Society of India appoints Raj Sharma as official media spokesperson

By exchange4media News Service | 2016/Jun/24

The Market Research Society of India (MRSI) held its 28th Annual General Meeting at MCA Mumbai. While the report on the activities for 2015-16 was presented, the key plans for next couple of years were announced.

Jorn Lyseggen wins The Europa Hall of Fame Award at Europas Awards 2016

By exchange4media News Service | 2016/Jun/23

Founded in 2009, The Europas are the premier awards for Europe’s tech startups. While it concentrates on the newest companies on the scene, it also brings together the mid and late stage technology startups

KFC and Blink Digital launch a meal box to charge smartphone while eating

By exchange4media News Service | 2016/Jun/22

'Watt A Box' - a limited edition 5-in-1 Meal Box which comes with a built-in power bank that can charge your smartphone on the go

Holachef expands over 100+ pin codes including Navi Mumbai

By exchange4media News Service | 2016/Jun/21

Holachef has already started delivering in Nerul, CBD Belapur, Seawoods and Sanpada

Housing.com launches 'Privilege Price Card' in The Real Estate Sector

By exchange4media News Service | 2016/Jun/13

Home-buyers can buy the ‘Privilege Price Card’ and get access to exclusive deals and offers on properties across India

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