Zee Cinema has launched a special Summer Festival for kids featuring the best of Bollywood and Hollywood movies. The channel has roped in Darsheel Safary of ‘Taare Zameen Par’ fame for its promotional and communication campaign. The festival kicks off on May 19 at 12.30 pm, and movies would be aired Monday to Friday.
The programming line-up for the month consists of movies like ‘Phir Hera Pheri’, ‘Fun2sh’, ‘Honey I Shrunk The Kids’, ‘Ishq’, ‘Vaah Life Ho To Aisi’, ‘Geroge Of The Jungle’, ‘Makdee’, ‘Tarzan, The Wonder Car’, and ‘Pyare Mohan’, among others.
As part of its promotional campaign, the channel has announced the ‘Zee Cinema Par Din Mein Taare Gino’ contest, where a lucky winner would get an opportunity to meet Darsheel. In order to meet the talented young actor, kids will have to count the number of stars that appear on Zee Cinema during the commercial breaks and SMS their replies to 57575.
Mohan Gopinath, Business Head, Zee Cinema, said, “Zee Cinema has always been in the forefront for innovations in its programming strategies. Darsheel is very popular amongst kids and serves as a role model for a lot of them. We are happy to associate our summer special festival with him. I am sure the contest will receive overwhelming response from kids and we look forward to bringing in many more such interesting concepts for our viewers.”