Top Story

e4m_logo.png

Home >> Kids >> Article

Zee Cinema lines up movies especially for kids this summer

17-May-2008
Font Size   16
Share
Zee Cinema lines up movies especially for kids this summer

Zee Cinema has launched a special Summer Festival for kids featuring the best of Bollywood and Hollywood movies. The channel has roped in Darsheel Safary of ‘Taare Zameen Par’ fame for its promotional and communication campaign. The festival kicks off on May 19 at 12.30 pm, and movies would be aired Monday to Friday.

The programming line-up for the month consists of movies like ‘Phir Hera Pheri’, ‘Fun2sh’, ‘Honey I Shrunk The Kids’, ‘Ishq’, ‘Vaah Life Ho To Aisi’, ‘Geroge Of The Jungle’, ‘Makdee’, ‘Tarzan, The Wonder Car’, and ‘Pyare Mohan’, among others.

As part of its promotional campaign, the channel has announced the ‘Zee Cinema Par Din Mein Taare Gino’ contest, where a lucky winner would get an opportunity to meet Darsheel. In order to meet the talented young actor, kids will have to count the number of stars that appear on Zee Cinema during the commercial breaks and SMS their replies to 57575.

Mohan Gopinath, Business Head, Zee Cinema, said, “Zee Cinema has always been in the forefront for innovations in its programming strategies. Darsheel is very popular amongst kids and serves as a role model for a lot of them. We are happy to associate our summer special festival with him. I am sure the contest will receive overwhelming response from kids and we look forward to bringing in many more such interesting concepts for our viewers.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...