The operations for Walt Disney India is in full swing and in process, the organisation is in talks with STAR India for it distribution. The exchange between the two entities has been on for some time now and the inking of the deal is expected soon. With this, STAR would have added another prominent kids’ player to its bouquet.
Earlier in the year, STAR India had expressed concern on the lack of a kids’ channel in its bouquet. Then in August 2004, the group addressed the problem by clinching a deal with kids channel Hungama TV for its distribution, which also meant that the channel let go of its own kids channel plans.
With the presence of Cartoon Network and POGO on the Turner bouquet, Disney looking in this direction was difficult, which left it to choose between One Alliance, which houses Animax and Nick and the STAR bouquet, which has Hungama TV. Sources in the know of the situation inform that the talks with One Alliance ceased some time back.
Disney definitely means further strengthening of the STAR bouquet. The channel intends to make a foray in the market towards the end of the year. Once all three Disney channels, together with the regional feeds are in place, STAR bouquet would have a lot more to offer to its viewers.