Top Story

e4m_logo.png

Home >> Kids >> Article

Walt Disney in talks with STAR for distribution

02-November-2004
Font Size   16
Share
Walt Disney in talks with STAR for distribution

The operations for Walt Disney India is in full swing and in process, the organisation is in talks with STAR India for it distribution. The exchange between the two entities has been on for some time now and the inking of the deal is expected soon. With this, STAR would have added another prominent kids’ player to its bouquet.

Earlier in the year, STAR India had expressed concern on the lack of a kids’ channel in its bouquet. Then in August 2004, the group addressed the problem by clinching a deal with kids channel Hungama TV for its distribution, which also meant that the channel let go of its own kids channel plans.

With the presence of Cartoon Network and POGO on the Turner bouquet, Disney looking in this direction was difficult, which left it to choose between One Alliance, which houses Animax and Nick and the STAR bouquet, which has Hungama TV. Sources in the know of the situation inform that the talks with One Alliance ceased some time back.

Disney definitely means further strengthening of the STAR bouquet. The channel intends to make a foray in the market towards the end of the year. Once all three Disney channels, together with the regional feeds are in place, STAR bouquet would have a lot more to offer to its viewers.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO