In a bid to build greater connect with kids, the Walt Disney Company India has brought popular action icons, the Power Rangers Dino Thunder, to India. The Power Rangers will be performing live at six cities across India. The shows will be held at popular places of gathering such as malls, hotels, etc.
The Power Rangers are the highest performing property on Jetix and are available for kids across India on Toon Disney in Tamil, Telegu, Hindi and English.
Given the immense popularity of the action icons, several brands have sponsored their India tour, including Dukes Waffy, Nutrine Maha Lacto, Dabur Real fruit juice, Boost Chocoblast, Wrigley’s Boomer, NewBoy Toys, Colgate Dental Cream and Nerolac Impressions Disney.
A preview was held in Kolkata on January 24. The Power Rangers Dino Thunder performed before a huge crowd at the City Centre Mall in Kolkata on January 26. That’s not all, there were contests and games for the little ones who were given Power Rangers masks, special certificates autographed by the action heroes as well as officially appointed ‘Honourary Rangers’.
K Seshasaye, Associate Director, Corporate Communications, Walt Disney Company India, said, “It has been our constant endeavour to provide superlative brand and entertainment experience to all our viewers. Given the immense popularity of Power Rangers and Jetix in India, we thought it was time to give their Indian fans a special treat. Kids across India relate to this genre of action and adventure just the same way it has been a phenomenon in 140 countries globally and is evident in the overwhelming response and turnout for the shows here.”