Top Story

e4m_logo.png

Home >> Kids >> Article

Walt Disney brings Power Rangers Dino Thunder live for Indian kids

27-January-2007
Font Size   16
Walt Disney brings Power Rangers Dino Thunder live for Indian kids

In a bid to build greater connect with kids, the Walt Disney Company India has brought popular action icons, the Power Rangers Dino Thunder, to India. The Power Rangers will be performing live at six cities across India. The shows will be held at popular places of gathering such as malls, hotels, etc.

The Power Rangers are the highest performing property on Jetix and are available for kids across India on Toon Disney in Tamil, Telegu, Hindi and English.

Given the immense popularity of the action icons, several brands have sponsored their India tour, including Dukes Waffy, Nutrine Maha Lacto, Dabur Real fruit juice, Boost Chocoblast, Wrigley’s Boomer, NewBoy Toys, Colgate Dental Cream and Nerolac Impressions Disney.

A preview was held in Kolkata on January 24. The Power Rangers Dino Thunder performed before a huge crowd at the City Centre Mall in Kolkata on January 26. That’s not all, there were contests and games for the little ones who were given Power Rangers masks, special certificates autographed by the action heroes as well as officially appointed ‘Honourary Rangers’.

K Seshasaye, Associate Director, Corporate Communications, Walt Disney Company India, said, “It has been our constant endeavour to provide superlative brand and entertainment experience to all our viewers. Given the immense popularity of Power Rangers and Jetix in India, we thought it was time to give their Indian fans a special treat. Kids across India relate to this genre of action and adventure just the same way it has been a phenomenon in 140 countries globally and is evident in the overwhelming response and turnout for the shows here.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...