Ultra Movie Channel Ltd, one of India’s largest movie VCD and DVD distributors, has tied up with Harvey Entertainment Company to bring well-known cartoon characters like Casper - the Friendly Ghost, Richie Rich, Hotstuff, Wendy - the witch, Harman and Katnip to the Indian market.
Harvey Entertainment Company is a diversified entertainment company engaged in the management and development of branded characters through merchandising, licensing and all entertainment media. As part of the tie-up, Harvey Entertainment has given the copyright for these toon characters to Ultra Movie Channel in India.
“We are seeking pole position in the nascent but rapidly growing merchandising industry in India. The tie-up is part of our strategic initiative to build a rich portfolio of very popular toon characters from the world over,” said Sushil Kumar Agrawal, Managing Director, Ultra Movie Channel.
Through this tie-up, Ultra has acquired the merchandising rights for the six popular toon characters. The company plans to market products like stationery, toys, games, consumer durables, ceramics, apparels, furniture, interiors, fixtures, furnishings, gifting items, greeting cards, party products.
Agrawal further said, “Harvey Entertainment has a portfolio of some of the most lovable characters in the world. We plan to further build on their popularity in India and offer marketers powerful platforms to engage their consumers.”
As part of the tie-up, Ultra has also acquired the video rights of all the cartoon series for all home viewing formats, including VCD, DVD, Cable TV, Terrestrial TV, Satellite TV, as well as rights for dubbing the series in various Indian languages.
Ultra is the licensing partner of internationally acclaimed entertainment groups like Kiddinx, Carlton International, Granada, Agogo and HIT Entertainment.