Imagine Tom and Jerry speaking in Telugu or Superman warning the baddies in chaste Tamil. Saregama Films is taking popular Turner cartoon shows like ‘Tom & Jerry’, ‘Scooby Doo’, ‘Batman’, ‘Superman’, ‘Powerpuff Girls’ and ‘Casper’ to South India, and has tied up with channels like Sun, Gemini, Udaya and Surya to telecast the regional versions of these toon shows.
B R Vijayalakshmi, Head, TV Software, Saregama, declined to reveal the financial details of the agreement with Turner. All she would say was that “the agreement is for three years”.
“Syndicating content is a priority nowadays for everybody in the television business. With the dubbing of these popular cartoon shows in South Indian languages, children of this region can also enjoy the magic of the shows in their mother tongues,” she added.
Saregama has roped in Century Communication Ltd’s Pearl Media for airtime sales for the South Indian versions. “With this association, Century Communication has furthered its foray into the international world of quality content and has added kids’ genre to its current bouquet of programmes. This will mark a good opportunity for marketers to sell their products to the southern market targeting the kids,” said Parvinder Bhatia, COO, Century Communication Ltd.