Top Story


Home >> Kids >> Article

Turner toons Southward bound, courtesy Saregama Films

Font Size   16
Turner toons Southward bound, courtesy Saregama Films

Imagine Tom and Jerry speaking in Telugu or Superman warning the baddies in chaste Tamil. Saregama Films is taking popular Turner cartoon shows like ‘Tom & Jerry’, ‘Scooby Doo’, ‘Batman’, ‘Superman’, ‘Powerpuff Girls’ and ‘Casper’ to South India, and has tied up with channels like Sun, Gemini, Udaya and Surya to telecast the regional versions of these toon shows.

B R Vijayalakshmi, Head, TV Software, Saregama, declined to reveal the financial details of the agreement with Turner. All she would say was that “the agreement is for three years”.

“Syndicating content is a priority nowadays for everybody in the television business. With the dubbing of these popular cartoon shows in South Indian languages, children of this region can also enjoy the magic of the shows in their mother tongues,” she added.

Saregama has roped in Century Communication Ltd’s Pearl Media for airtime sales for the South Indian versions. “With this association, Century Communication has furthered its foray into the international world of quality content and has added kids’ genre to its current bouquet of programmes. This will mark a good opportunity for marketers to sell their products to the southern market targeting the kids,” said Parvinder Bhatia, COO, Century Communication Ltd.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO