Turner Entertainment Holdings Asia Pacific (Turner) has entered into a strategic partnership with web infrastructure company Outblaze Ltd, creating a powerful digital partnership, TurnOut Ventures Ltd, in the Asia Pacific region.
Based in Hong Kong, TurnOut will leverage Cartoon Network’s extensive library of established brands and characters and the pioneering web expertise of Outblaze to launch highly interactive community networks. TurnOut will serve to strengthen Turner’s digital and online assets in the region and allow Outblaze to leverage its robust and scalable infrastructure and services.
Under the terms of the agreement, Turner and Outblaze will co-invest in TurnOut to create a series of destination community websites for kids and young adults. Cartoon Network characters and content will be available under a brand license and Outblaze will provide its expertise and creative leadership in building the web businesses of the entity.
“This partnership with Outblaze will allow Turner the opportunity to leverage our digital assets on existing and emerging digital platforms. With the proven track record of Outblaze in creating successful web businesses, Turner is well-positioned to break through the digital clutter, and offer our diverse content in a branded environment familiar to our audience,” said YewMing Lau, Vice-President, Business Development, Turner International Asia Pacific, Ltd.
“Digital distribution is the future and as an entertainment superbrand, Cartoon Network is committed in developing new and innovative ideas within the ever expanding digital landscape,” Lau added.
“We are immensely excited to partner with Turner on a project of such potential,” said Yat Siu, Founder and CEO, Outblaze, adding, “We will be working on highly recognizable brands like ‘The Powerpuff Girls’, ‘Ben 10’, ‘Mojo Jojo’ and others to develop new service-rich web destinations enabled for Web 2.0, with games, video sharing, and much more.”
TurnOut will bring together Turner intellectual property with deployments of award-winning Outblaze technologies such as OutblazeVideo, which recently won top honours at the Asia Pacific ICT Alliance (APICTA) Awards and the Hong Kong ICT Awards. Outblaze has built a number of successful digital businesses and online branded environments such as The Impossible Team Online Game for Adidas, a football-themed Massively Multiplayer Online Game (MMOG), and SanrioTown.com, a community-based official website for Hello Kitty and other Sanrio Corporation properties.
In addition to the community sites, TurnOut will manage and power the recently enhanced Cartoon Network sites throughout the region. Other plans include the development of online businesses in the region, including opportunities in China, multi-player online games, licensing and merchandising, educational products and other businesses that will leverage on Cartoon Network and acquired brands.